I shall begin this post with a bit of alliteration for my own amusement:
“Hello, honorable humans.”
Now, down to the crux of it: This post will no doubt get long, but I think there’s a lot of value added for ANY blogger. I’ve been developing and testing blogging strategies since I began this blog in May. I’ve learned a lot, and decided to compile it monthly in hopes that it will help others who are aspiring to build their network. I won’t take information away each month, I’ll just highlight new gouge so that people who have already read previously published portions can skip to the good stuff. This time, nothing needs to be in bold because it’s the first iteration. Here are some simple blogging strategies to help develop and expand your readership:
- Be predictable. What if I told you that this post about blogging strategies is an example of a blogging strategy? (Pretty obvious, many of you are thinking.) Anyone who has been blogging for long can tell you that a lot of what we do is about “value added,” and someone might follow my blog exclusively because they want to see what lessons I learn in the future that they can then apply. Once they’ve followed, they can decide whether they’re interested in my core mission, which is contributing to the fight on mental health issues. I think it’s nice to have a couple of “repeat posts” scheduled (ones where the theme doesn’t change but additional value can be added with each iteration). To that end, I’ve decided to do this (blogging strategy) and one other on a monthly basis. The other is a free networking opportunity for people to summarize and link to their blog in the comments of my post.
- Diversify within the confines of your brand. In addition to the scheduled posts mentioned above, I plan to VLOG once per week (the rules build upon each other, remember to be predictable) and post a song periodically (I don’t really have a schedule planned for that – this isn’t my full time job and I need to make the plan somewhat flexible to account for that. See rule number six.) Since my theme is essentially self-help, I can use different TYPES of posts to diversify within that brand. I write poetry to draw in the poets, music to draw in musicians, blogs to draw in old school bloggers, and VLOGs to attract people who prefer video to text. Figure out how you can impliment that idea for your brand. (As a self awareness point, I really need to get better about graphics/charts/etc.)
- Don’t migrate your previous work over all at once. When I first started TQV, I’d already been writing weekly articles on LinkedIn for some time. I decided that, in order to professionalize my portfolio, I wanted them all to be available on the site before I shared the link. Realistically though, few people have 6 hours to go through all of your work. Many will keep up with you if you post consistently, but only a few are going to really delve deep into everything you’ve written all at once. Instead of vomiting your life’s work onto your site, follow rule number four.
- Schedule posts! This one is SO SO hard for me because, when I write something I’m proud of, I want to share it to see what you guys and gals think. But if you’ve already posted, it’s much better to schedule it for the next day or so to make sure you have consistent content. If you want to maximize readers from this strategy, follow rule number five.
- Time matters. I’m not talking about the time you invest into your blog, though that clearly matters as well. I’m referring to the time of day. Since your blog posts are most visible during the first few hours after you post them, you need to try and learn when people are most likely to be reading. It’s probably not going to be 3AM, depending what time zone you’re in. For me, it’s ended up being early morning or around lunchtime, but be mindful of where your audience is and when they might want to peruse other peoples’ work.
- Be forgiving of yourself. As a recent writing friend of mine always says, “Writing is HARD.” It really is. This rule is honestly more important than any of the previous. You’ve got to cut yourself some slack. Remember that you’re doing this because you (presumably) love writing. Don’t push so much that you stop loving it.
- Don’t use ad income until you’re ready! I was using it. Totally, I was using it. I’m thinking, “Hell, the amount of time I invest into this thing, I may as well make what I can…” FALSE. I realized that I was spending more on my domain and advertising than I was making from ads. (BY A LONG SHOT). Why would you spend 50-100 bucks on your blog, and then distract new readers for the opportunity to earn a penny or two? My new strategy is to build the network first, and then implement some ad income and affiliate links.
- Don’t overthink your brand. People are so huge on branding that, often, bloggers will start multiple domains because they don’t want to break their brand. Your readers are dynamic, REAL human beings. They know you’re multifaceted. Don’t be scared to explore that with them. Or maybe I just get a pass on this one sense I essentially write about what it is to be human? Not sure.
- Help your supporters! This can be as simple as liking or commenting on posts, sharing a blog, or, as I learned just today, displaying your recent commenters on your home page. (Go check those people out, man. They consistently support me and I’m so appreciative.)
Okay, thanks for sticking with me so far. In addition to writing what I’ve learned about blogging, I also want to use this space to ask questions that I need help with. If you CAN answer, kindly do. 🙂
- Are hashtags still relevant?
- Have any of you hit a “wall” with viewers? I haven’t had much new action since I got into the seventies and I’d really like to break the infamous “100” mark.
- How important are graphics and photos?
- I’ve slowly connected with a few bloggers that are really kindred spirits (Peter, Nida, Cristian, Em, Nadine) …How do you find blogs that REALLY are concerned with the same mission as you? Is it really just being patient and “collecting them” over a period of months?
- If any of you would like to take a look at my site and offer any suggestions, I’d appreciate it and will return the favor (though I’m a total rookie, so I may not have much to suggest).
Lastly, I’m really starting to feel welcomed and accepted in this dysfunctional culture of awesomeness. I’m realizing that I can just be myself and support the healing of others, and that the world really is ready to accept that as a brand. Thanks for reading all this and following along, and I look forward to seeing ya’ll on the other side of the 100 follower mark.