Throughout my life, I’ve studied a number of cultures, and most recently I’ve become a member of the blogging community. It’s been about a month, and I’ve gained a grand total of about ten followers, but I think I’ve hit a pivotal milestone. It’s happened with every culture I’ve been emerged in, and evidently this one is no different – it even took around the same amount of time in the cyber world that it takes during foreign travel.
After a month of immersion and study, I’ve gained confidence that I know how to navigate this place! It just so happens that I’m also scheduled for a rare and exciting opportunity – a two week hiatus from my “real job.” So, I’m going to use that time to conduct a content/blog growth experiment which you are more than welcomed to join in on.
My two weeks away from work will be spent hiking and camping in the Southwest with little signal, so I’ve scheduled some posts in advance. Let me set the scene for you by sharing a couple of lessons I’ve learned, along with my predictions going forward:
- It seems to me that the way this blogging thing works is that people who are passionate about writing attempt to use their craft to influence or inspire others. In their efforts to gain a readership (and often, to genuinely contribute to the community of other writers) they slave away and get down into the weeds with their feelings, giving 100% of their honest effort to provide quality content.
- It also seems to me that, as someone endeavoring to contribute to the community of others while growing my own, I set the bar pretty low for who I’m going to follow. It’s like, if they have decent grammar and their blog is basically professional, I hit them with a follow and hope that they will be marginally inspired by my work like I am by theirs. I also make a note of the blogs that I REALLY want to read, so I can stay up to speed with their content. This guy is presently at the top of that list. (Note that it isn’t dishonest when I follow blogs I’m marginally interested in, I just have faith in their ability to grow over time and want to help them do so.)
- Another important lesson I’ve learned is that “branding” is evidently important. However, as a freelance writer whose “brand” is simply using the written word to provoke and inspire contemplation, I think I largely get a free pass on this one. All I want to do is write impactful shit – so that gives me a pretty wide range to work with.
- While I thrive on persuasive writing (particularly, articles on idealism and leadership), I’ve also been a poet for as long as I can remember. I have hundreds and hundreds of poems already written, but breaking into articles and content is new for me.
All that said, I’ve scheduled some of my favorite (self-healing/self-help) poems to be posted once per day at 0800AM until my return on May 28th. Cristian Mihai said in one of his articles that consistency is more important than almost anything when it comes to blogging, and I believe the guy! Your content is the most visible during the first few hours that you post it, so posting something new consistently is bound to yield more followers.
I guess the ultimate goal of a blogger is to first build your network using whatever strategies (authentic or otherwise) you can, and THEN once that community has been built, try to maintain it by inspiring them, hoping that you’ll be able to hone it down to people who are honestly impacted by your work. And strangely, I’m okay with that. If I get a thousand followers, and then 80% decide that my work isn’t for them, then I have gained 200 followers that I can honestly engage with and learn from.
My prediction is based on two factors:
- That, in general, the poems I’ve scheduled over the next couple of weeks will attract an audience that is genuinely interested in all of the things I write (I observe life’s subtleties and draw larger lessons from them – that’s essentially poetry).
- That I will be able to gain more of an audience by not being so attached to the idea of growing one. The things I’ve written have impacted me – there’s no reason I need to check a hundred times per day to see if they impact others.
I’m betting I’ll be able to at least double my number of followers during this experiment. And if I don’t, I promise to be straight forward about my lessons-learned and redirection of course when I get back. Click follow to see how it goes, and know that I’m genuinely thrilled by the idea of building my organic, honest community, and learning from your contemplation as you learn from mine.
If you stayed with me this far, you must be intrigued. Here’s an example of what to expect each morning.
Dustin Stitt (The Quiet Visionary)